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Social Networking – A New Tool For A&R?

source: www.pro-music.org

Social Networking – A New Tool For A&R?

Social networking sites are impacting on record company artist and repertoire (A&R) work and marketing but are not a panacea. Rather they are being used by record companies in conjunction with more traditional practices like promotion, public relations and plugging.

Darcus Beese, A&R executive at Island Records, says social networking sites are impacting the way he does his job, but that they sit alongside rather than replace traditional ways of discovering and marketing artists. Artists like Arctic Monkeys and Lily Allen have gained popularity through social networking sites, albeit as part of marketing campaigns that also involve mainstream media read more

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E-Commerce
How to Sell Downloadable Products Online

Offers a poor man's approach to digital sales of downloadable products using a password-protected directory for downloads. Also recommends, PayLoadz, 1ShoppingCart, ClickBank, and ShopSite Pro as professional systems. Mentions PayPal micropayments which makes sales of music and low cost documents cost-effective.
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New Media
How to Market Online via Flickr and Photobucket

The author explains the current trend toward digital photo sharing, then explains some of the features of Flickr and Photobucket. Finally, she gives an example of marketing through the tags and descriptions.

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