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2008 BORN READY TV l read full article

FADER Films and Born & Bread in production with Den of Thieves today announced a partnership to bring an inside look at the development of basketball's hottest young prodigy and next superstar. Capitalizing on Born & Bread's ability to identify and capture compelling stories in a saturated market, FADER Films' expertise and reach in producing compelling content aimed at a young and hip demographic and Den of Thieves' extensive background producing cutting edge music and reality programs for TV, BornReady.tv (www.bornready.tv) will follow Coney Island and Lincoln High School basketball prodigy Lance Stephenson as he develops as player and as a young man. The webisodes, which will be released in near real time, will follow Lance through his sophomore and junior years in High School, with plans to continue to document his journey for the next three years. click full article on this page to read all about born ready tv